At a time when some grocery stores are seeing shoppers cut back on spending, two supermarkets are seeing sales rise. And they have something in common that customers seem to care that inflation keeps bringing the price of goods up.
Weis Markets reported an 8.4% boost for the second quarter of this year, while Albertsons sales are up for the year they are about 7%. Both supermarkets have a strong focus on savings. Weis Market, which is based in Sunbury, Pa., and has locations across seven states, is primarily growing its brand, which pays millions.
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“We are also mindful of the growth impact on our customers and continue to promote the value of private brands along with the milk and retail savings available through our Weis Rewards program.” said Weis Markets’ CEO Jonathan H. Weis in the company’s earnings report. “In May, we made a multi-million dollar investment to expand our High Price, Low Price program by lowering prices on hundreds of brand-name and Weis Quality frozen products that are best selling.”
In the same period, Albertsons turned around a few tumultuous years to see earnings return to its favor. One trend that has benefited the company’s shoppers has been a shift in spending private label products— which is good news for value-based grocery stores that invest in their brands.
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Growth is also on the horizon in Weis markets. In April, it announced that it will build four new stores and focus centers, as well as work on improvement projects and technology upgrades for its stores.
Technological improvements were necessary to adapt to the modern grocery business and Albertsons also made progress in the kingdom. Its recently updated app now offers personalized recommendations for shoppers and enhanced services like two-hour delivery and express pickup, which have helped increase its sales.
Amber Lake
Amber Lake is a staff writer at Eat This, not That! and has a degree in journalism from UNF in Jacksonville, Florida. Read more
